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Cultural Distance and Participation in Cultural Tourism

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Cultural distance refers to the extent to which the culture of the originating region differs from that of the host region. It is hypothesized in this article that cultural distance influences participation in cultural tourism, with visitors from more culturally distant source markets being more interested in cultural tourism than those from culturally proximate source markets. Through the comparison of visitor profiles, cultural tourism participation rates, and activities pursued, visitors to Hong Kong from three Asian and three Western source markets are examined. The article reveals that there are statistically significant differences between these two groups.

Keywords: Cultural distance; Cultural tourism; Hong Kong

Document Type: Research Article

Affiliations: Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

Publication date: December 1, 2000

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  • Pacific Tourism Review is designed to meet the needs of the fastest growing tourism region. The tremendous changes in outbound and inbound travel patterns occurring in the wider Pacific area and their associated effects on the economy and environment demand a publication that specifically focuses on this area. Pacific Tourism Review aspires to advance excellence in tourism research, promote high-level tourism education, and nourish cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in Pacific tourism are served by documenting industry practices, discussing tourism policy and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changes in tourism patterns throughout the Pacific region.

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