Case Study 12: Pirates of Shenzhen

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Abstract:

This case illustrates how to create a Theatrical Entertainment Experience as a component of the midweek “decompression” party for a conference of high-end hoteliers and surprise them with it.

Language: English

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/97818823455812X13255227708854

Publication date: January 1, 2012

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