Case Study 11: A Day at the (Classic Car) Races

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Abstract:

An independent planner wears many hats because they oversee every responsibility of the business from accounting to site inspections, marketing to contract negotiation, from the design, planning, coordination of the event and everything in between. This next case study illustrates the importance of educating the client on the role of the planner and the impact of infrastructure and support systems on the outcome of the event.

Language: English

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/97818823455812X13255227708818

Publication date: January 1, 2012

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