Case Study 10: Behind the Scenes . . .

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Abstract:

Who's Booth? Wow!!! Eye catching!! Grand!! Professional staff inviting and relaxed. Little do we know of behind the scenes the many challenges beyond a domestic exhibitor to arrive with perfection to an International trade show.

Language: English

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/97818823455812X13255227708773

Publication date: January 1, 2012

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