@article {O'Connor:2011:1098-3058:365,
title = "Assessing the Global E-Readiness of Hotel Chain Websites",
journal = "Information Technology & Tourism",
parent_itemid = "infobike://cog/itt",
publishercode ="cog",
year = "2011",
volume = "13",
number = "4",
publication date ="2011-12-01T00:00:00",
pages = "365-376",
itemtype = "ARTICLE",
issn = "1098-3058",
url = "https://www.ingentaconnect.com/content/cog/itt/2011/00000013/00000004/art00007",
doi = "doi:10.3727/109830512X13364362859984",
keyword = "HOTEL SECTOR, GLOBALIZATION, E-COMMERCE",
author = "O'Connor, Peter",
abstract = "Companies serving a truly global customer base need to adapt their websites to take the linguistic, culture, and social differences of local markets into account. This study benchmarks hotel chains' efforts to incorporate appropriately adapted content and facilities on their consumer
websites as an indication of their commitment to servicing international markets. Both individual findings and the summary Global e-readiness Index suggest that most are not thinking globally in their e-commerce efforts. While many provide content in languages other than english, even the
best performers fail to take their internationalization efforts deep enough into the purchase process to facilitate international clients.",
}