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Assessing the Global E-Readiness of Hotel Chain Websites

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Abstract:

Companies serving a truly global customer base need to adapt their websites to take the linguistic, culture, and social differences of local markets into account. This study benchmarks hotel chains' efforts to incorporate appropriately adapted content and facilities on their consumer websites as an indication of their commitment to servicing international markets. Both individual findings and the summary Global e-readiness Index suggest that most are not thinking globally in their e-commerce efforts. While many provide content in languages other than english, even the best performers fail to take their internationalization efforts deep enough into the purchase process to facilitate international clients.

Keywords: E-COMMERCE; GLOBALIZATION; HOTEL SECTOR

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/109830512X13364362859984

Publication date: December 1, 2011

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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