Skip to main content

Assessing the Global E-Readiness of Hotel Chain Websites

Buy Article:

$45.00 plus tax (Refund Policy)

Companies serving a truly global customer base need to adapt their websites to take the linguistic, culture, and social differences of local markets into account. This study benchmarks hotel chains' efforts to incorporate appropriately adapted content and facilities on their consumer websites as an indication of their commitment to servicing international markets. Both individual findings and the summary Global e-readiness Index suggest that most are not thinking globally in their e-commerce efforts. While many provide content in languages other than english, even the best performers fail to take their internationalization efforts deep enough into the purchase process to facilitate international clients.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: E-COMMERCE; GLOBALIZATION; HOTEL SECTOR

Document Type: Research Article

Publication date: 2011-12-01

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more