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Tourist-Activated Networks: Implications for Dynamic Bundling and EN Route Recommendations

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Abstract:

This article discusses tourist-activated networks as a concept to inform technological applications supporting dynamic bundling and en route recommendations. Empirical data were collected from travelers who visited a regional destination in the US and then analyzed with respect to its network structure. The results indicate that the tourist-activated network for the destination is rather sparse and that there are clearly differences in core and peripheral nodes. The findings illustrate the structure of a tourist-activated network and provide implications for technology design and tourism marketing.

Keywords: DESTINATION MANAGEMENT ORGANIZATIONS; DYNAMIC PACKAGING; NETWORK ANALYSIS; ON-THE-MOVE TRAVELER; TOURIST-ACTIVATED NETWORKS

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/109830512X13283928066959

Publication date: March 1, 2011

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.

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