If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Use of the World Wide Web by the Portuguese Accommodation Industry

$40.00 plus tax (Refund Policy)

Buy Article:

Abstract:

This article analyzes 1,557 accommodations in Portugal to determine how they use the Web for marketing. Use varies by location, type of property, and star rating of the property. Eighty-four percent have a website, with the largest percentage located in Lisbon. Pousada and hotel property types have the largest percentage of websites. The higher the star rating, the more likely the property is to have a website. English and Portuguese are the most common property website languages. Only 49% of the properties allow a customer to make an online reservation with immediate confirmation, identified as one of the most important value-added features for a hotel website.

Keywords: ACCOMMODATIONS; INTERNET; MARKETING; PORTUGAL; WEBSITES

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/109830512X13283928066832

Publication date: March 1, 2011

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more