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The Online Reputation Construct: Does it Matter for the Tourism Domain? A Literature Review on Destinations' Online Reputation

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Online communication perspective might be relevant for a research on reputation for two main reasons: (i) it sees the Web as one more publishing arena, where people access information and form a mediated experience, providing contents that are accessed by many people, and those people might form opinions similar to those expressed, those contents can be considered proxies of reputation; (ii) applications and usages belonging to the so-called Web 2.0 allow individuals to publish online their opinions: user-generated contents (UGC), those individual opinions may be seen as instances of reputation: they can be harvested and treated as answers to an implicit survey. The goal of this research is to investigate whether it is possible to define a framework for the analysis of the online reputation in the tourism field, in particular applied to tourism destinations.


Document Type: Review Article


Publication date: 2011-03-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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