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Visiting Suriname, Using Dart to Analyze a Visitor's Perspective in a Cocreation Environment

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Abstract:

This article examines an application of cocreation in a tourism context. It shows how the DART acronym can be applied and how the customer plays a more active role in commercial transactions.

Keywords: COCREATION; COMMUNITIES OF INTEREST; CONSUMER BEHAVIOR; DART; SURINAME; TOURISM

Document Type: Research Article

DOI: https://doi.org/10.3727/109830512X13258778487434

Publication date: 2011-02-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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