Visiting Suriname, Using Dart to Analyze a Visitor's Perspective in a Cocreation Environment
Abstract:This article examines an application of cocreation in a tourism context. It shows how the DART acronym can be applied and how the customer plays a more active role in commercial transactions.
Document Type: Research Article
Publication date: 2011-02-01
More about this publication?
- Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.