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Tourism Extranet Acceptance in the Cruise Distribution Chain: The Role of Content, Usability, and Appearance

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Abstract:

Travel agencies remain the most popular distribution channel for cruises and a major determinant of passengers' postvacation evaluation. Our starting point is that cruise operators' extranets can contribute to their relationship with travel agencies, while improving the evaluation of cruise services. Within e-tourism research, the B2B dimension and the utilization of extranets is underrepresented, especially within the cruise domain. Consequently, this article seeks to contribute to a better understanding of travel agents' requirements on cruise/tour operators' extranets. A Web-based survey of 260 German, Austrian, and Swiss travel agents, selling cruise holidays, was conducted in order to examine the role and significance of content, usability, and appearance for the acceptance of tourism extranets. The results of the survey revealed that question items related to the content dimension were more significant that the items associated with usability and appearance. Following a discussion of the findings, further research and practical implications are outlined

Keywords: ACCEPTANCE; CRUISE; E-TOURISM; EXTRANET; TRAVEL AGENT

Document Type: Research Article

DOI: https://doi.org/10.3727/109830512X13258778487399

Publication date: 2011-02-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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