Skip to main content

Myswitzerland.com: Analysis of Online Communication and Promotion

Buy Article:

$40.00 plus tax (Refund Policy)

Abstract:

This research investigates the current state of technology adoption of a popular tourism destination: Switzerland. This case study has been elaborated leveraging on existing literature, public documents, and private statistics; it describes the importance of technology-mediated communication and promotion within the Swiss National Tourism Board, highlighting the achievements and envisaging the future steps. Thanks to an online communication model, the website of the Swiss Tourism Board (MySwitzerland.com) has been investigated, taking into account the following dimensions: content functionalities, graphical user interface, people who administrate, people who visit the website, and information market. The analysis shows the importance of the online channel and the technology adoption of this destination management organization.

Keywords: DESTINATION MANAGEMENT ORGANIZATION (DMO) ONLINE COMMUNICATION; DESTINATION MANAGEMENT SYSTEMS; SWITZERLAND

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/109830511X13167968595741

Publication date: January 1, 2011

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
cog/itt/2011/00000013/00000001/art00005
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more