Media Richness and Internet Exploration: The Effects of Sounds and Navigation Control on a Website Evaluation

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Previous research has found that media richness is associated with a positive evaluation of a website. An experiment was carried out where participants were instructed to explore a website presenting a popular place: Venice, Italy. Participants were exposed (or not) to street sounds when exploring the website and had the possibility to control (or not) the photography (using a 360° navigation with their mouse) displayed on the website. The results showed that higher evaluation was associated with sounds and mouse control. The Theory of Media Richness was used to explain our results and the managerial implications for tourism were discussed.


Document Type: Research Article


Publication date: June 1, 2010

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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