Skip to main content

An Empirical Study of Agritourism Evolution and E-Commerce Adoption Challenges

Buy Article:

$45.00 plus tax (Refund Policy)

Agritourism represents an important means of supporting the diversification of farm economy. In this sense, the offer of new services and the adoption of effective e-commerce websites by agritourist farms can play a significant role in improving farm revenue streams. The aim of this study is to improve our understanding of the way in which farms exploit agritourism opportunities. The study uses an original methodology to survey the extent of the agritourism phenomena in a selected region and to evaluate the B2C e-commerce web interfaces for a sample of agritourist farms. The article presents key findings of a survey of 176 agritourist farms carried out in Calabria, Italy. The main survey results highlight a slow rate of progress towards agritourism in the agribusiness sector together with sluggish adoption of e-commerce among the surveyed enterprises.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: AGRITOURISM; CALABRIA; DESTINATION MARKETING; E-COMMERCE; FOOD SUPPLY CHAIN

Document Type: Research Article

Publication date: 2010-01-01

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more