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Online Travel Information Search and Purchasing by Internet Use Experiences

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The Internet is immensely popular with travelers and widely used by the tourism industry. New information and hardware products are constantly being added to the World Wide Web or introduced in the consumer and business marketplace. To understand the significance of the Internet as a communication medium and e-commerce market for the tourism industry and vacation consumption, Roger's diffusion of innovation theory was applied to the behaviors of individuals' planning vacations using the Internet. Specifically, Canadian travelers' historical use of the Internet and their current everyday use were studied using vacation diaries to explain the adoption of new technologies used for travel product information search and reservations or purchases. Participants were not constrained in any way to use certain technology or travel products. Innovation theory suggests innovators and early adopters would be more interested in and actually use the newest tourism online information sources and technologies. Results suggest Roger's adoption groups based on use history were predictive of current technology and online preferences and behaviors, and current Internet use level was also a strong predictor of new technology adoption and online behaviors.
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Document Type: Research Article

Publication date: 2008-09-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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