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Podcasting and Tourism: An Exploratory Study of Types, Approaches, and Content

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This research note explores the current issue of using podcasting as a resource for tourism marketing. It investigates the websites of Convention and Visitors Bureaus (CVB) in US cities for the use of podcasting to promote tourism. The findings show that only five CVBs currently use the technology of podcasting and the application is varied in form, approach, and content. Many more travel and destination podcasts exist separate from CVB sponsorship. The conclusions suggest that podcasting will become an important marketing tool for tourist destinations and merits study by tourism researchers and practitioners.
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Keywords: CONVENTION AND VISITORS BUREAUS; IPOD; MARKETING; PODCAST; PODCASTING; TOURISM

Document Type: Research Article

Publication date: 2008-06-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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