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Planning and Implementing the Websites of Australian SMTEs

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Abstract:

This article reports on research that explored the website implementation practices of 42 Australian small to medium size tourism enterprises (SMTEs). The research examined these practices according to a series of functional stages (managing, understanding, planning, building, and improving) as proposed by the Australian government to promote e-business development. The important website implementation practices identified are associated with the initial establishment of the site (building stage), the growing importance of formal planning advice through the increasing use of consultants (understanding stage), and the evaluation of internal business resources needed for website adoption (planning stage). By rating the performance of the SMTEs via the functional stages, the authors suggest that there is room for improvement in a number of areas, especially in relation to the planning and building their websites.

Keywords: AUSTRALIA; INTERVIEWS; PLANNING; SMTES; STAGES OF E-BUSINESS; WEBSITE

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/109830507781367366

Publication date: June 1, 2007

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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