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A Framework for the Evaluation of Hotel Websites: The Case of Greece

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It is essential for hotel companies to evaluate and improve website performance in order to keep and increase their online presence and competitiveness in the marketplace. This article proposes an evaluation framework for hotel websites, which categorizes web information services into six information dimensions and also uses managers' and users' views. Based on the relative literature, the model proposes some improvements, taking into account certain aspects of the evaluation procedure. An application compares the performance of the top 25 hotel brand websites with the Greek hotel websites. Top hotels lead in Facilities, Guest contact, Reservation/prices, and Surrounding area information provision, while Greek hotel websites fall back especially in providing online reservation and prices information.
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Keywords: EVALUATION; GREECE; HOTEL WEBSITES; INFORMATION DIMENSIONS; INFORMATION SERVICES; PERFORMANCE; TOP HOTELS

Document Type: Research Article

Publication date: 2006-10-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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