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Trust Aware Usability

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Abstract:

The field of travel and tourism has been significantly affected by the recent trend of increased web usage. The high competition in this field makes it necessary for the organization to attract and retain the users through user-friendly and trustworthy websites. This article explores the relationship between user trust and usability of a website. Intuitionistic fuzzy sets (IFS) are employed to identify the effect of state of a website feature on its trustworthiness. Identification of the trustworthiest state among the four distinct dynamic feature states is exemplified through a case study of three airline websites. Such identification can significantly affect the usability of a website and hence the commercial success of that website.

Keywords: FEATURE STATE; INTUITIONISTIC FUZZY SETS (IFS); TRUST; USABILITY; WEBSITE

Document Type: Research Article

DOI: https://doi.org/10.3727/109830506778690876

Publication date: 2006-10-01

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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