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Tourist Information Delivered Through Mobile Devices: Findings from the Image Project

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Abstract:

This article describes a product (the "Mobility Agent") that delivers Internet-based travel and tourism-related services through fixed and mobile devices. Intelligent agent technology was used to provide European residents and visitors with dynamic, mobile, personalized, location-based information and services, specifically related to travel and tourism in complex urban environments. The article describes the Mobility Agent and its testing and evaluation, most notably issues surrounding user acceptance, and the demand for and willingness to pay for such a product. Findings show high levels of acceptance of the Mobility Agent. Willingness to pay, especially in unfamiliar environments, is also seen to exist.

Keywords: INTELLIGENT AGENTS; LOCATION-BASED SERVICES; TRAVEL AND TOURISM INFORMATION; USER ACCEPTANCE; WILLINGNESS TO PAY

Document Type: Research Article

DOI: https://doi.org/10.3727/109830506778193887

Publication date: 2006-03-01

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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