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This was an exploratory study about people’s online experience while visiting a tourism website. The focus of this study was to examine how flow experience is related to the effectiveness of the website to stimulate visitors’ interest in visiting the destination presented. A flow model was proposed. The study revealed that time distortion and enjoyment are two indicators of flow experience. Flow experience is closely related to users’ acceptance of information in learning about a tourism destination. It can also lead to changes of attitude and behavior, including inquiring for more information, coming back to the website, and visiting the destination.

Keywords: Flow; Learning; Online experience; Structure equation modeling; Tourism destination; Web site; √ąChanges of attitudes and behavior

Document Type: Research Article


Affiliations: 1: *Department of Recreation, Park & Tourism Sciences, Texas A&M University, USA 2: †Department of Geography, Texas State University, USA

Publication date: 2005-01-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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