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In light of the fact that information communication technologies (ICTs) in general and the Internet/WWW technology in particular are likely to soon accelerate penetration into the maritime market, bringing together innovative services, this article aims to identify a set of appealing Web-based services for ship travelers. To that end, the article uses a research methodology that includes three core research elements (i.e., Internet survey, questionnaires, and interviews). Our research highlights five state-of-the-art Web-based services (i.e., booking, schedule information, ship location, trip/port weather, and tourist information) that can be implemented by maritime transport operators (MTOs) and travel agencies (TAs). The added value nature of the proposed services could guarantee to their prospective implementers significant commercial advantages against their competitors. Demonstrating this business opportunity for MTOs and TAs, the article contributes towards the formation of new business models, which take into account the emerging maritime e-market.

Keywords: Maritime transport operator; Ship traveler; Travel agency; Web-based services; e-Market

Document Type: Research Article


Affiliations: 1: *Department of Information and Communication Systems Engineering, University of the Aegean, Greece 2: †Alfa Logic SA, Greece

Publication date: January 1, 2004

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.

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