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TELL ME WHO YOU ARE AND I WILL TELL YOU WHERE TO GO: USE OF TRAVEL PERSONALITIES IN DESTINATION RECOMMENDATION SYSTEMS

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Abstract:

Current efforts in destination recommendation systems research and design are based on the assumption that user preferences have to be captured in the most accurate way possible to be able to provide useful recommendations. However, leading the user through a series of mind-puzzling diagnostic questions is often cumbersome and, therefore, discourages use. This article explores travel personality categories as a possible shortcut to classifying users. The results of this study suggest that travel personality types selected by the survey respondents can, indeed, be matched up with certain travel behaviors. Implications for future research as well as systems design are presented.

Keywords: Discriminating power; Personality types; Recommendation systems

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/1098305042781129

Affiliations: 1: *Department of Recreation, Park & Tourism, Texas A & M University 2: †School of Arts, Design, Media & Culture, University of Sunderland 3: ‡School of International Tourism, Dong-A University 4: ┬žNational Laboratory for Tourism & eCommerce, School of Tourism and Hospitality Management, Temple University

Publication date: January 1, 2004

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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