E-HERITAGE IN THE GLOBALIZING SOCIETY: ENABLING CROSS-CULTURAL ENGAGEMENT THROUGH ICT
Abstract:This article advocates that the traditional approach pursued by the tourist business is in need of fundamental revision. Experience has shown that economic development activities like tourism, when they are driven by outsiders (notably transnational corporations), are likely to deplete the cultural and social capital that is necessary for sustainable community economic development. It is assumed instead that to the extent that insiders are empowered and enabled to bridge cross-cultural differences, tourism development strategies may contribute towards global sustainability. Establishing cultural empathy between players in the travel industry is crucial in this process. However, this vision needs to be grounded in a sound business model for the heritage enterprise. To this aim, local narratives should be translated into compelling e-content to be diffused globally.
Document Type: Research Article
Affiliations: 1: *Department of Marketing Management, Faculty of Business Administration, Erasmus University Rotterdam, Postbox 1738, 3000 DR Rotterdam, Netherlands 2: †College of Business, Florida International University, 11200 S.W. 8 Street, Miami, FL 33199 3: ‡EURICUR, Erasmus University Rotterdam, Postbox 1738, 3000 DR Rotterdam, Netherlands
Publication date: December 1, 2002
- Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.