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Welsh Visitor Attraction Web Sites: Multipurpose Tools or Technological Tokenism?

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A content analysis of 53 Welsh visitor attraction Web sites was carried out to examine whether they are used to their full potential for attracting visitors. The features investigated were divided into six groups (product, price, promotion, place, customer relations, and technical aspects) based on the Marketspace Model developed by Dutta et al. It was found that, apart from text and images, none of the features was present on all the Web sites. The overall result for all attractions showed that only 36% of possible points were achieved. It was concluded that there is scope for improvement as Welsh attractions largely ignored the possibilities Web sites offer for increasing visitor numbers.
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Keywords: Key words: Internet; Technology; Tourism; Visitor

Document Type: Research Article

Affiliations: University of Wales Institute, Cardiff

Publication date: 2001-03-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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