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The Impact of Multimedia on Employment: Evidence From Small and Medium Tourism and Hospitality Enterprises in the UK

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Despite the wide adoption of multimedia in the tourism and hospitality industries, little is known about their impact on employment patterns. This article reports on the findings of a cross-sectoral study investigating the use and impact of multimedia on employment in Small and Medium Tourism and Hospitality Enterprises (SMTHEs) in the UK. Managers' perceptions regarding changes that multimedia use has fostered on the following employment patterns were investigated: employment levels, nature and scope of jobs, employment remuneration, status, and satisfaction. Despite the high adoption rates of multimedia within businesses and operations, no significant changes on organizational structures and employment levels were found, but strong perceptions were reported regarding multimedia impact on work nature/content and staff skills. Respondents' perceptions on the impact of multimedia on skill requirements and on how staff organize their work indicated the need for further research.
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Keywords: Employment; Impact;; Key words: Multimedia; Skills

Document Type: Research Article

Affiliations: Hotel and Hospitality Management, The Scottish Hotel School, University of Strathclyde, Glasgow, G4 0LG, Scotland

Publication date: 2001-03-01

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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