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Reengineering the Museum's Role in the Tourism Value Chain: Towards an IT Business Model

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Abstract:

At the beginning of the 21st century, museums find themselves struggling to maintain audience in competition with an increasing number of leisure and cultural attractions. Their traditional mission is leaving room to a strategic approach in which conservation and marketing harmonize to create new cultural experiences that appeal to leisure consumers and attract sponsors. The electronic management of contents, reference communities, and distribution channels offers valuable insights and solutions to these institutions. This article outlines the competitive responses that can be adopted by online museums, discusses the reengineering of their role in the tourism market, and proposes a prototype of a multimedia portal aimed at creating valuable synergies between cultural and tourist services.

Keywords: Key words: Museum; Positionin; Tourism value chain

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/109830501108750949

Affiliations: 1: *CISET (International Center of Studies on the Tourist Economy), Ca' Foscari University, Venice, Italy 2: †Department of Economics, University of Udine, Udine, Italy 3: ‡TEDIS (Center for Studies on Technologies in Distributed Intelligence Systems), Venice International University, Venice, Italy

Publication date: January 1, 2001

More about this publication?
  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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