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The use of information and communication technologies within the framework of destination marketing causes a change in the production and consumption of cultural services. The cultural resources of Alpine destinations demonstrate an advantage for both tourists and inhabitants through destination management systems. The case of the Tyrolean destination and its destination management system, TIScover, shows what kinds of cultural promotions are prominent among Internet users and the type of influence the Internet has on the selection of these offers. The Internet already plays an important role in marketing. In the context of destination management systems, special offers are enhanced, which are not effective in traditional destination marketing channels due to resource shortages.
Department of Management, University of Innsbruck, Universitätsstr. 15, 6020 Innsbruck, Tyrol, Austria
Publication date: January 1, 2001
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Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.