Websites of Hotels in the Alps: A Goal-driven Quality Evaluation

Authors: Mich, Luisa; Franch, Mariangela

Source: Information Technology in Hospitality, Volume 5, Number 1, 2008 , pp. 49-69(21)

Publisher: Cognizant Communication Corporation

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Abstract:

This article presents the results of a study on the quality of the websites for hotels in the Italian Alpine region, where most hotels are of small or medium size. The goal was to determine whether and to what degree the hotels' websites support their activities of promotion and commercialization by examining them through the framework of destination management. To this end, we defined an evaluation model using a goal-driven approach, thus making it possible to instantiate the dimensions of a general meta-model for website quality. The results showed, apart from a great deal of variation among the hotels, the weak areas in which operators and developers need to intervene to improve the efficacy of the hotels' websites.

Keywords: ALPINE TOURISM; WEBSITES; SMALL AND MEDIUM-SIZED ENTERPRISES; DESTINATION; QUALITY META-MODEL; EVALUATION FRAMEWORK; STAKEHOLDERS' GOALS

Document Type: Research article

Publication date: 2008-03-01

More about this publication?

Information Technology in Hospitality is a scientifically founded journal that seeks to publish articles in the field of hospitality information technology, a field that in the broadest sense draws upon the interface and impact of Information and Communication Technologies (ICT) and the hospitality industry. Thus hotels, restaurants, resorts, leisure and full range of hospitality provision, management, and communication are considered, as is ICT use in hospitality learning, teaching, and training.