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The Role of Festivals in Drought-affected Australian Communities

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Event management research increasingly recognizes place embeddedness as critical to success. Less well understood is the significance of the festivals and events sector in places suffering from environmental crises. A major empirical survey of 480 festivals in rural Australia, conducted in 2008 at the height of the Millennium Drought, elucidates the role and significance of festivals under conditions of extreme environmental stress. It centers on a qualitative analysis of responses to open-ended questions on the impacts of that drought. Over 70% of participating festival and event managers indicated that their community had suffered from drought, while 43% cited drought as adversely affecting the organization and management of their event. Impacts varied geographically and by event type (with inland agricultural shows especially hard hit). Nearly half of event managers also explained how their festival played a constructive role in helping their community cope with drought. Festivals stimulated much-needed economic activity and encouraged "creative frugality" in difficult times. Festivals also fulfilled an important civic emotional and psychological role in lifting community spirits and bringing communities together in otherwise adverse circumstances. Biophysical extremity is thus both a constrainer and a catalyst for the festivals and events sector in trying social circumstances.
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Keywords: ADAPTATION; DISASTER; EMOTIONAL WORK; EVENTS; FESTIVALS; RESILIENCE; RURAL COMMUNITIES

Document Type: Research Article

Publication date: 2015-12-23

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  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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