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Sport Mega-Event Volunteers' Motivations and Postevent Intention to Volunteer: The Sydney World Masters Games, 2009

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Investment in mega-sport events is frequently justified on the basis that there are infrastructure and social legacies that remain after the event. This research explores the claims of a social legacy through a pre- and post-Games survey of volunteers at the Sydney world Masters Games 2009 (SwMG). Through online surveys the research explores pre-and post-volunteer motivations, postevent volunteering intentions before the Games and actual volunteer behavior after the Games. The pre-Games survey supports previous research that a desire to be involved in the event motivates people to volunteer. however, the postevent expression of motivations shifted to a more altruistic focus. The postevent volunteering intentions as indicated in the preevent survey would support the claim of a social legacy; however, this was not supported by the postevent measures of volunteering levels. The use of a pre- and postevent survey has highlighted that the timing of measures of motivations can influence responses and one may not depend on preevent intentions as an indicator of postevent behaviors.
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Keywords: EVENTS; INTENTIONS; MOTIVATION; SYDNEY; VOLUNTEER; WORLD MASTERS GAMES

Document Type: Research Article

Publication date: 2015-06-01

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  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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