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More than Words: Analyzing the Media Discourses Surrounding Dance Music Events

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Over recent decades the number of festivals occurring annually has grown exponentially, with one area of events witnessing significant growth being dance music festivals—outdoor events that feature various genres of electronic dance music. This article contributes to the academic study of festivals by exploring the discourses surrounding the construction and consumption of dance music events within the niche media that support and inform the various scenes represented under the umbrella term "dance culture." A central tenant of this article is that the positive and sensationalist reporting of events by the media and the discourses they construct surrounding events is a driver of demand for large scale events. Through studying the lexicon of the dance music media this article reveals and dissects pertinent discourses surrounding the reporting of events, which emphasize cultural significance and the centrality of events to contemporary dance music culture through a variety of means.
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Keywords: DANCE MUSIC; DEMAND; DJS; EXPECTATIONS; EXPERIENCES; FESTIVALS; MEDIA DISCOURSE; NORMS AND VALUES

Document Type: Research Article

Publication date: 2012-12-01

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  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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