The Orientation of Map Boards

Author: Nightingale, John

Source: Event Management, Volume 13, Number 2, 2009 , pp. 133-137(5)

Publisher: Cognizant Communication Corporation

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Abstract:

Many events take place in venues that are unfamiliar to visitors attending the events. These customers need to be able to find their way around the site and the locality. They can do this using a variety of techniques, including navigation using fixed maps mounted on boards provided by the venue or the city. The key recommendation is that normal signs, where North is at the top of the map, and the board should be facing South. In event venues such as sports grounds and exhibition halls, it is less important for the top of the map to indicate North. It might be possible to turn the image to a "you-are here" board so that the orientation matches the grounds. Finding your way at events is important to customer satisfaction. Maps sometimes are the least addressed planning issue, but should be considered by all sizes and types of events.

Keywords: MAPS; LOCATION; DIRECTION; REPRESENTATION ORIENTATION

Document Type: Research article

DOI: http://dx.doi.org/10.3727/152599509789686290

Publication date: 2009-10-01

More about this publication?

Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.