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An Investigation of Predictors of Satisfaction and Future Intention: Links to Motivation, Involvement, and Service Quality in a Local Festival

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This study examines the relative weights of motivation, involvement, service quality, and demographics on satisfaction and future intention. A set of sequential multiple regression analyses were performed to determine if the addition of information regarding motivation, service quality, and involvement improved prediction of satisfaction and future intention beyond that afforded by differences in demographic variables among local festival attendees. The findings suggest that motivation, service quality, and involvement are significant predictors of satisfaction and future intention. Service quality is the strongest predictor of satisfaction and future intention, followed by involvement and motivation.
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Keywords: FUTURE INTENTION; INVOLVEMENT; MOTIVATION; SATISFACTION; SERVICE QUALITY

Document Type: Research Article

Publication date: 01 August 2009

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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