Managing Special Events in the New Era of the Triple Bottom Line

Author: Hede, Anne-Marie

Source: Event Management, Volume 11, Numbers 1-2, 2008 , pp. 13-22(10)

Publisher: Cognizant Communication Corporation

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Abstract:

A new concept has emerged in special event research—the Triple Bottom Line (TBL). The TBL, borrowed from accounting and finance, amalgamates the social, economic, and environmental aspects of activities into one framework. Within the context of special events, the TBL has been particularly linked to their evaluation. In this conceptual article it is argued that while this approach to event evaluation is useful, it is imperative that the underlying principles of the TBL be applied to the planning stage of special event management. This article proposes a framework for this purpose that draws upon Stakeholder Theory. By using this framework, the underlying principles of the TBL can be implemented to special event planning so that the outcomes of special events can be enhanced for their stakeholders.

Keywords: SPECIAL EVENT; TRIPLE BOTTOM LINE; EVALUATION; STAKEHOLDER THEORY

Document Type: Research article

DOI: http://dx.doi.org/10.3727/152599508783943282

Publication date: 2008-03-01

More about this publication?

Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.