Authors: Grunwell, Sandra; “Steve” Ha, Inhyuck

Source: Event Management, Volume 11, Number 4, 2008 , pp. 201-210(10)

Publisher: Cognizant Communication Corporation

Abstract:

Film festivals have become an increasingly popular method of generating economic benefit to communities, yet there is little mention of this festival segment in the academic literature. Seen as a meeting place between filmmakers, distributors, and viewers, film festivals can be an important factor in enlivening local cultural life, building a town, city, or region's image, and fostering its attractiveness for tourism and thus its economic development. In addition to providing a cultural experience for the local community, and providing economic benefits as a tourist draw, film festivals provide a service to the film industry by supplying a forum for filmmakers to show their films and film buyers and distributors to view them. This article reports on a study of film festival attendees that was undertaken to evaluate the success of a regional film festival and assist film festival managers and sponsors in future planning. Attendee characteristics and festival experience were evaluated, as well the festival's economic impact on the local community. The article also provides an overview of unique characteristics of the film festival industry.

Keywords: FILM FESTIVAL; ECONOMIC IMPACT

Document Type: Research article

DOI: http://dx.doi.org/10.3727/152599508785899893

Publication date: 2008-09-01

More about this publication?

• Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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