Conformity and Resistance: Preparing a Francophone Sporting Event in North America

Authors: Parent, Milena M.; Slack, Trevor

Source: Event Management, Volume 11, Number 3, 2008 , pp. 129-143(15)

Publisher: Cognizant Communication Corporation

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Abstract:

Organizing committees of large-scale sporting events face conflicting pressures from their environment when preparing to host the events, thereby leading them to conform to certain pressures and resist others. Writers on organizations, primarily institutional theorists, have mainly examined conformity, not resistance. This article seeks to examine the competing conforming and resistance pressures for an organizing committee. Findings from a case study relating to the Jeux de la Francophonie, or Games of La Francophonie, highlighted the presence of conflicting pressures between the North American context of the organizing committee and the European, Francophonie context of the event's international body, which impacted goal setting, funding/commercialization, athlete/artist caliber, sanctioning, and international government relationship and VIP treatment. The nature of the event, the stakeholders involved, and the event's setting or context were found to be interrelated sources of pressures on the organizing committee.
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  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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