Investing in an Event: The Case of a Sledge Dog Race in Norway "The Finnmarksløpet"

Author: Prebensen, Nina K.

Source: Event Management, Volume 11, Number 3, 2008 , pp. 99-108(10)

Publisher: Cognizant Communication Corporation

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Abstract:

The present article examines what investors do when they invest. Recent research and literature on investment are generally based on economic arguments: expectation of future return on investment. The present work is based on Holt's 1995 typology of consumption practices and the ideas presented in a 2000 study of Allen and McGoun that investing and consumption may not be as different as traditional economic theory has understood them to be. This article explores the act of investment in an event, a sledge dog race in the northern part of Norway, in terms of the purpose (why invest) and the structure (how) of the investment. Results and discussion confirm the suggestions that investment can be seen in perspectives other than purely economic.

Keywords: EVENT INVESTMENT; INVESTMENT PURPOSE; INVESTMENT STRUCTURE; NORWAY

Document Type: Research article

DOI: 10.3727/152599508784548857

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