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Publisher: Cognizant Communication Corporation

Volume 11, Number 3, 2008
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Investing in an Event: The Case of a Sledge Dog Race in Norway "The Finnmarksløpet"
pp. 99-108(10)
Author: Prebensen, Nina K.

Differences in Arts Festival Visitors Based on Level of Past Experience
pp. 109-120(12)
Authors: Wooten, Marian H.; Norman, William C.

Sensation Seeking, Culture, and the Valuation of Experiential Services
pp. 121-128(8)
Authors: Agrusa, Jerome F.; Maples, Glenn; Kitterlin, Miranda; Tanner, John R.

Conformity and Resistance: Preparing a Francophone Sporting Event in North America
pp. 129-143(15)
Authors: Parent, Milena M.; Slack, Trevor

Impacts of Events on the Brand Germany: Perspectives from Younger Korean Consumers
pp. 145-153(9)
Authors: Woo Jun, Jong; Lee, Hyoungdong

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