The Convention Industry in Galicia and Santiago de Compostela: Stakeholder Perceptions of Its Success and Potential for Growth

Authors: Morla, Daniel M.; Ladkin, Adele

Source: Event Management, Volume 10, Number 4, 2007 , pp. 241-251(11)

Publisher: Cognizant Communication Corporation

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Abstract:

The Autonomous Community of Galicia, Spain and its regional capital city Santiago de Compostela have a well-developed and successful convention industry. This research outlines the reasons for its success, and, taking a stakeholder perspective, explores ways in which the region can ensure continued growth. Using primary data based on interviews with different stakeholders from the public and private sectors, a number of issues are examined in relation to potential for growth. These include the current perceptions of the destinations success, the role of the conference and exhibition centers and promotion of the destination, increasing competition, and human resources. The study concludes with recommendations for improvements for the Galician convention industry, and a discussion of how these issues might be relevant for other convention destinations.

Keywords: CONVENTIONS; GALICIA; STAKEHOLDER PERCEPTIONS; POTENTIAL GROWTH

Document Type: Research article

DOI: http://dx.doi.org/10.3727/152599507783948639

Publication date: 2007-12-01

More about this publication?

Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.