An Exploration of the Influence of Prior Visit Experience and Residence on Festival Expenditures
Authors: Boo, Soyoung; Ko, Dong-Woo; Blazey, Michael A.
Source: Event Management, Volume 10, Number 2, 2007 , pp. 123-132(10)
Publisher: Cognizant Communication Corporation
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Abstract:
The importance of tourism expenditure has been recognized by the tourism industry. The purpose of this study was to examine how the traveler's past visitation experience and the distance traveled from their residence influenced expenditure amount upon repeat visit to a festival site. Based on several tentative predictions, this study examined the patterns of tourist expenditures according to the variables of past visitation experience, residency, length of stay, purpose of visit, and selected demographic characteristics. An intercept technique was employed to query festival attendees exiting the second World Festival for Island Cultures-Jeju. A total of 356 usable questionnaires was used for the analysis. The results led the authors to focus on the possibility that the time spent on site and its influence on expenditures may be attributable to antecedents other than travel distance and prior visitation. Future studies on visitors' expenditure behavior in terms of psychological mechanism are indicated.Keywords: COMMUNITY FESTIVAL; TOURIST EXPENDITURE; NOVELTY-FAMILIARITY; PRIOR VISIT EXPERIENCE; RESIDENCY
Document Type: Research article
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