Authors: Boo, Soyoung; Ko, Dong-Woo; Blazey, Michael A.

Source: Event Management, Volume 10, Number 2, 2007 , pp. 123-132(10)

Publisher: Cognizant Communication Corporation

Abstract:

The importance of tourism expenditure has been recognized by the tourism industry. The purpose of this study was to examine how the traveler's past visitation experience and the distance traveled from their residence influenced expenditure amount upon repeat visit to a festival site. Based on several tentative predictions, this study examined the patterns of tourist expenditures according to the variables of past visitation experience, residency, length of stay, purpose of visit, and selected demographic characteristics. An intercept technique was employed to query festival attendees exiting the second World Festival for Island Cultures-Jeju. A total of 356 usable questionnaires was used for the analysis. The results led the authors to focus on the possibility that the time spent on site and its influence on expenditures may be attributable to antecedents other than travel distance and prior visitation. Future studies on visitors' expenditure behavior in terms of psychological mechanism are indicated.

Keywords: COMMUNITY FESTIVAL; TOURIST EXPENDITURE; NOVELTY-FAMILIARITY; PRIOR VISIT EXPERIENCE; RESIDENCY

Document Type: Research article

Publication date: 2007-04-01

More about this publication?

• Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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