Measuring Motivation to Volunteer for Special Events

Author: Monga, Manjit

Source: Event Management, Volume 10, Number 1, 2006 , pp. 47-61(15)

Publisher: Cognizant Communication Corporation

Buy & download fulltext article:

Price: $25.00 plus tax (Refund Policy)

Abstract:

Special event organizations (SEOs) are formed and operate in a different environment. Due to the increasing scale and complexities of special events combined with financial constraints, these organizations are typically reliant on unpaid volunteer labor for a large number of activities during the event. The purpose of this article is to develop a measurement scale for motivation to volunteer for special events, which is a relatively unexplored area. It first explores several fundamental aspects of the complexities of the relationship between the volunteer and the employers of volunteer labor. It then presents a five-dimensional model to better understand the motivations of special event volunteers as measured by a 26-item scale developed on the basis of literature on special events and motivation to volunteer (MTV). The scale is tested in a survey and the findings are presented.

Keywords: SPECIAL EVENTS; PULSATING ORGANIZATIONS; VOLUNTEER; MOTIVATION

Document Type: Research article

Publication date: 2006-12-01

More about this publication?

Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.