A Review of Festival and Event Motivation Studies

Authors: Li, Xiang; Petrick, James F.

Source: Event Management, Volume 9, Number 4, 2006 , pp. 239-245(7)

Publisher: Cognizant Communication Corporation

Document Type: Research article

Publication date: 2006-01-01

• Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

• In this: publication
• By this: publisher
• In this Subject: Anthropology & Archeology
• By this author: Li, Xiang ;  Petrick, James F.

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