TOURIST CHARACTERISTICS AND THEIR INTEREST IN ATTENDING FESTIVALS AND EVENTS: AN ANGLOPHONE/FRANCOPHONE CASE STUDY OF NEW BRUNSWICK, CANADA

Author: MARC LSCERBLANC¹

Source: Event Management, Volume 8, Number 4, 2003 , pp. 203-212(10)

Publisher: Cognizant Communication Corporation

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Abstract:

In 2001, the Province of New Brunswick, Canada, undertook a survey of 4990 tourists. Among those, 1101 (22%) were interested in participating in local festivals and special events. Using the data provided in this survey, the purpose of this article was to examine the other interests and travel motivations and behaviors of this group and to outline any differences between French- and English-speaking respondents. The proportion of Francophones interested in local festivals and special events was 19% compared with 23% for their Anglophone counterparts. With regards to travel behavior, both Francophones and Anglophones put ``customer service'' as their top priority. While there were differences in the motivation and behavior between the two groups, this was marginal. The article suggests that we require a greater understanding of tourists as attendees of festivals and events and that recognizing the cultural backgrounds of the audience is increasingly important.

Keywords: Anglophone; Francophone; Local festival; Travel behaviors

Document Type: Research article

Affiliations: 1: Université de Moncton, Canada

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