Author: MARC LSCERBLANC

Source: Event Management, Volume 8, Number 4, 2003 , pp. 203-212(10)

Publisher: Cognizant Communication Corporation

Abstract:

In 2001, the Province of New Brunswick, Canada, undertook a survey of 4990 tourists. Among those, 1101 (22%) were interested in participating in local festivals and special events. Using the data provided in this survey, the purpose of this article was to examine the other interests and travel motivations and behaviors of this group and to outline any differences between French- and English-speaking respondents. The proportion of Francophones interested in local festivals and special events was 19% compared with 23% for their Anglophone counterparts. With regards to travel behavior, both Francophones and Anglophones put ``customer service'' as their top priority. While there were differences in the motivation and behavior between the two groups, this was marginal. The article suggests that we require a greater understanding of tourists as attendees of festivals and events and that recognizing the cultural backgrounds of the audience is increasingly important.

Keywords: Anglophone; Francophone; Local festival; Travel behaviors

Document Type: Research article

Affiliations: 1: Université de Moncton, Canada

Publication date: 2003-01-01

More about this publication?

• Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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