Author: MINHO CHO

Source: Event Management, Volume 8, Number 3, 2003 , pp. 177-184(8)

Publisher: Cognizant Communication Corporation

Abstract:

The FIFA World Cup is a special event that has economic, cultural, and political impacts on host nations. Therefore, preparation requires careful attention to accommodation readiness because a huge volume of budget-conscious visitors stay for a specific period and leave after the event. Yogwans, Korean-style small inns, were used as an accommodation alternative to tourist hotels for the 1986 Asian Games and the 1988 Olympic Games and played an important role in the successful accommodation preparations for the 2002 World Cup. The important elements that made yogwan preparations successful were analyzed. They include owner concerns (profitability, understanding of information management systems, and foreign culture familiarity), information exchange (reservation interface, distribution of terminals, and training programs), and resource availability (room supply based on demand). This study concluded that Yogwans can be effectively utilized with improvements as an alternative type of accommodation in Korea for future special events.

Keywords: Special event; World Cup; Yogwan; Korea

Document Type: Research article

Affiliations: 1: Department of Tourism, Hanyang University, 17, Haengdang-Dong, Seongdong-Gu, Seoul, 133-791 Korea

Publication date: 2003-01-01

More about this publication?

• Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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