PROFILING THE SPECIAL EVENT NONATTENDEE: AN INITIAL INVESTIGATION

Authors: LAURA M. MILNER1; LEO K. JAGO2; MARG DEERY2

Source: Event Management, Volume 8, Number 3, 2003 , pp. 141-150(10)

Publisher: Cognizant Communication Corporation

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Abstract:

The current study uses the results of an origin-based survey to analyze those individuals who have not attended any special events within the last 5 years. The results indicate that those who do not go are older, retired, widowed, and have no children at home, in contrast to attendees who are younger, single, employed, and have children in the home. Implications for special events are discussed.

Keywords: Special events; Barriers; Constraints; Leisure nonparticipation; Travel motivation

Document Type: Research article

Affiliations: 1: *Alaska Institute of Tourism, School of Management, University of Alaska Fairbanks, Fairbanks, AK 99775-6080 2: dagCentre for Hospitality and Tourism Research, Victoria University, PO Box 14428, Melbourne City MC 8001, Australia

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