PROFILING THE SPECIAL EVENT NONATTENDEE: AN INITIAL INVESTIGATION

Authors: LAURA M. MILNER¹; LEO K. JAGO²; MARG DEERY²

Source: Event Management, Volume 8, Number 3, 2003 , pp. 141-150(10)

Publisher: Cognizant Communication Corporation

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Abstract:

The current study uses the results of an origin-based survey to analyze those individuals who have not attended any special events within the last 5 years. The results indicate that those who do not go are older, retired, widowed, and have no children at home, in contrast to attendees who are younger, single, employed, and have children in the home. Implications for special events are discussed.

Keywords: Special events; Barriers; Constraints; Leisure nonparticipation; Travel motivation

Document Type: Research article

Affiliations: 1: *Alaska Institute of Tourism, School of Management, University of Alaska Fairbanks, Fairbanks, AK 99775-6080 2: dagCentre for Hospitality and Tourism Research, Victoria University, PO Box 14428, Melbourne City MC 8001, Australia

Publication date: 2003-01-01

More about this publication?

Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.