SUPPLEMENTING EVENT ECONOMIC IMPACT RESULTS WITH PERSPECTIVES FROM HOST COMMUNITY BUSINESS AND OPINION LEADERS
Authors: MARGARET J. DANIELS1; KENNETH F. BACKMAN1; SHEILA J. BACKMAN2
Source: Event Management, Volume 8, Number 3, 2003 , pp. 117-125(9)
Publisher: Cognizant Communication Corporation
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Abstract:
A limitation of many event impact studies is the failure to look beyond short-term economic effects of visitor spending. Using interview techniques, a broader understanding of the impacts of an event on a host community can be realized. The purpose of this study was to estimate the economic impacts of spectator spending at a large, annual sport event using input–output modeling and to supplement the results with in-depth interviews. On-site questionnaires were used to collect expenditure data from 881 spectators at a Professional Golf Association tournament. Following the event, focus group interviews were held with local business and opinion leaders. The interview results clarified and extended the economic impact findings. The combination of quantitative and qualitative impact results can assist event managers in making decisions that best meet the needs of visitors and the host community.Keywords: Event impacts; Input–output analysis; Focus group interviews
Document Type: Research article
Affiliations: 1: *Department of Health, Fitness and Recreation Resources, George Mason University, Manassas, VA 20110-2203 2: dagDepartment of Parks, Recreation and Tourism Management, Clemson University, Clemson, SC 29634
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