Authors: MARGARET J. DANIELS¹; KENNETH F. BACKMAN¹; SHEILA J. BACKMAN²

Source: Event Management, Volume 8, Number 3, 2003 , pp. 117-125(9)

Publisher: Cognizant Communication Corporation

Abstract:

A limitation of many event impact studies is the failure to look beyond short-term economic effects of visitor spending. Using interview techniques, a broader understanding of the impacts of an event on a host community can be realized. The purpose of this study was to estimate the economic impacts of spectator spending at a large, annual sport event using input–output modeling and to supplement the results with in-depth interviews. On-site questionnaires were used to collect expenditure data from 881 spectators at a Professional Golf Association tournament. Following the event, focus group interviews were held with local business and opinion leaders. The interview results clarified and extended the economic impact findings. The combination of quantitative and qualitative impact results can assist event managers in making decisions that best meet the needs of visitors and the host community.

Keywords: Event impacts; Input–output analysis; Focus group interviews

Document Type: Research article

Affiliations: 1: *Department of Health, Fitness and Recreation Resources, George Mason University, Manassas, VA 20110-2203 2: dagDepartment of Parks, Recreation and Tourism Management, Clemson University, Clemson, SC 29634

Publication date: 2003-01-01

More about this publication?

• Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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