Why Festivals Fail

Author: Getz D.¹

Source: Event Management, Volume 7, Number 4, 2002 , pp. 209-219(11)

Publisher: Cognizant Communication Corporation

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Abstract:

Exploratory research was conducted with festival management professionals to determine the incidence and causes of festival failure. Although the small sample does not permit generalization, results clearly reveal that festival crises and failures are common, and a number of likely sources of failure are identified: the weather; lack of corporate sponsorship; overreliance on one source of money; inadequate marketing or promotion; and lack of advance or strategic planning. A number of theoretical frameworks are examined that can help explain festival failure and shape further research, including resource dependency, Porter's framework for assessing competitive advantages, population ecology, and the product life cycle.

Keywords: Festival failure; Management; Resource dependency;

Language: English

Document Type: Research article

Affiliations: 1: Tourism and Hospitality Management, Faculty of Management, University of Calgary, Canada

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