RESEARCH NOTE: A Case Study of Postexposition Site Utilization in Korea

Author: Park K-S.

Source: Event Management, Volume 7, Number 3, 2002 , pp. 197-204(8)

Publisher: Cognizant Communication Corporation

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Abstract:

This article examines the issue of postexposition site utilization in Korea. Two cases are investigated: the Taejon Expo '93 site and the Kangwon International Travel Expo '99 site. Evidence shows that there have been mistakes made regarding the utilization of the Taejon Expo '93 site, and it has been considered a failure. In the case of the Kangwon International Travel Expo '99, three issues are addressed: (a) the suitability of the utilization of the Expo site by Kangwon Province and Sokcho City, (b) appropriate alternatives for utilizing the Expo site among three alternatives, (c) additional alternatives to utilize the Expo facilities and site. It is concluded that Kangwon Province and Sokcho City should play an important role in developing the Chungcho-Ho area to make it much more attractive.

Keywords: Exposition; Site utilization; Korea

Language: English

Document Type: Short communication

Affiliations: 1: School of Tourism, Kyungdong University, San 91-1 Bongpo-ri, Tosung-myun Kosung-geun, Kangwon-do, Korea, 219-832

Publication date: 2002-01-01

More about this publication?

Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.