IngentaConnect FESTIVAL VISITOR MOTIVATION FROM THE ORGANIZERS POINTS OF VIEW

Authors: KIM K.¹; UYSAL M.¹; CHEN J.S.²

Source: Event Management, Volume 7, Number 2, 2001 , pp. 127-134(8)

Publisher: Cognizant Communication Corporation

Abstract:

Festivals and special events serve as important attractors for tourists and provide unique experiences for attendees. These events may also provide both tangible and intangible benefits for communities. Most of the studies dealing with festivals and events have focused on either understanding attendees' behavior or delineating the economic impacts of visitation upon communities in which such events are held. Sporadic attention has also been paid to such issues as sponsorship, volunteerism, the role of community involvement in staging events, and perceptions of events and festivals. Little, if any, research has been done to examine how different festival organizers perceive the motivation for attending festivals and events. Thus, the purpose of this study is to solicit the organizers' perception of the attendees' motivations and to compare these results with those of attendees from literature. The study concludes with management and marketing implications for festival and event organizers.

Keywords: Event organizers Perceptions Visitor motivation

Language: English

Document Type: Short communication

Affiliations: 1: *Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, 351 Wallace Hall, Blacksburg, VA 24061-0429 2: †Hotel and Restaurant Management, Eastern Michigan University, Ypsilanti, MI 48197

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FESTIVAL VISITOR MOTIVATION FROM THE ORGANIZERS' POINTS OF VIEW